Marketing using Social Media


Social Media is used in marketing.
Task One
Identify businesses that use social media.
group.pngGroup Research
In your group, research and discuss businesses that have a presence on Facebook. List at least six with a brief description of the business.


Task Two
How do businesses use social media to market themselves? What are the problems or benefits of using social media to market businesses?
eye.pngWatch the following videos

Video 1:


(Deminghill, 2010)


Video 2:


(UpsideDownIceberg, 2009)



Task Three

Consider how businesses use social media. What do they hope to achieve through using social networking to connect with customers, staff, and stakeholders?

book_edit.pngAdd a discussion to your portfolio
Choose one business from your list in Task 1 and write a 100-200 word discussion on the following questions.:
  • the purpose of social networking for this company,
  • the payoff (ie benefits of it)
  • potential problems or issues that this may cause the company
  • Does the company effectively use the networking to their advantage / Do they not use it effectively. Why or why not?


to_do_list_cheked_all.pngCheckpoint

Before you move on you should have:
  • 100-200 word discussion on problems and solutions of incorporating social media into your chosen business.
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I'm Ready to Move On